What is an XML Sitemap and How You Can Create One for SEO (with Examples)
XML sitemaps are one of the most misconceived pieces of the SEO equation. I’ve come across SEO’s who couldn’t explain
The USA SEO agency Amazon, Citibank, and Farfetch turn to
For higher rankings and more revenue.
SEO Sherpa is the conversion-first SEO agency in the USA that helps national brands attract and convert more customers wherever they search.
We combine content marketing, digital PR, technical SEO, and CRO in a complete end-to-end service that’s generated more client millions than most agencies have client accounts.
$2B
billion revenue for our clients
20+
published client wins
200+
5 – star client reviews
7
agency of the year awards
380+ clients in more than 25 countries growing their businesses with SEO Sherpa
Results you can bank on.
The truth is that 99% of United States SEO agencies have got it wrong.
They focus on rankings and completely ignore revenue. Rankings are great, but if they don’t convert to pounds, it doesn’t matter.
While other SEO agencies in the USA prioritize impressions, clicks, and keyword rankings, we obsess over:
Leads, Sales, and ROI.
Intangible SEO metrics mean nothing to us.
All we care about is how many new customers we get you and how much profit we add to your bottom line.
“A true partnership, not just a vendor relationship” MERAAS
But don’t just take our word for it.
Results like ours speak for themselves in a language you’ll understand
You’ll have an experienced team of SEO experts guiding you to the top.
Our USA SEO processes, playbooks, and people are fully focused on putting more dollars in your pocket
1
Before engaging with you, we’ll agree on the exact results you want us to achieve.
2
We’ll then analyze your website in-depth and identify the areas that need to be improved.
3
Our team comes up with a scalable plan to grow your traffic, leads, and revenue.
Want a custom plan for your business?
We’ve helped some exceptional brands reach new peaks
How we’ll get you there…
Hand-crafted, conversion-driven SEO services in the USA delivered in short impact-focused sprints. Our SEO strategies go far beyond keyword research and on-page SEO. We identify and optimize your most lucrative channels to deliver meaningful business growth.
Search Everywhere
Search has evolved. Over 70% of daily searches now happen on non-traditional search engines like YouTube, Chat GPT, and TikTok. We extend your reach beyond Google to everywhere your customers search.
Technical SEO
We turn your website into a fast, accessible, revenue-driving machine. We do it using scalable technical SEO solutions that work whether your website is a single-page application or a multi-million URL behemoth
Content Marketing
Creative, data-driven content marketing that wins links, rankings, and recognition. From writing to design and video, our award-winning content marketing services get you noticed in today’s crowded marketplace.
Link Building
Complete end-to-end link acquisition that delivers higher rankings, more traffic, and better brand recognition. We use organic outreach to build quality links on reputable sites. Links you – and Google will love!
Digital PR
Get featured in the most prominent publications with coverage and backlinks that drive rankings, eyeballs, and ROI. Our PR campaigns put your brand in the headlines and your website in Google’s top spots.
Paid Search
Google Ads PPC services that help you sell more by connecting you with wallet-out, ready-to-buy customers. We use tried and tested tactics to get you the most conversions at a lower cost. That means more profit.
CRO
We plug the holes in your funnel, which means you generate more leads and sales from the same traffic. Our conversion rate optimization techniques are holistic, customized, and ROI-focused.
Why SEO Sherpa?
We’re the SEO agency USA-based brands turn to when the stakes are highest.
SEO Sherpa is ranked in the top 20 of all SEO agencies globally according to research firm Clutch and stands number 4 on the Global Search Awards leaderboard for most awarded search agencies.
We are a Global Search Awards Best Large SEO Agency winner – the highest possible recognition for an SEO agency globally. We are the current and six-time MENA Search Awards Best Large SEO Agency winner. We are a five-time MENA Best SEO Campaign winner.
We have a 4.9 out of 5-star rating from over 200 reviews on Google. You can trust us to deliver when failure isn’t an option.
How our clients describe working with us
“The advice from the SEO Sherpa team was first-rate, transparent, to the point, actionable, and, most importantly, scalable – incredibly important for a large government website like ours.”
- Ibrahim AlmaghrabiDirector of Solutions
“SEO Sherpa is a search engine optimization powerhouse! We needed an SEO agency capable of handling business challenges beyond “run-of-the-mill” optimization, and they delivered with aplomb.”
- Tanz MuhammedMarketing Manager
“Hands down the best SEO agency in the region. We set clear goals for the content and pages we wanted to optimize, and they consistently executed everything we agreed on.”
- Tarik El LalAnalytics Manager
Clients like these expect the best, so that’s who we hire.
Work with our SEO agency, and you’ll gain direct access to some of the brightest minds in search. From technical specialists and content marketers to conversion rate optimizers and digital PRs.
We’ve scoured the world to find the very best in their fields, then relocated them, where they collaborate in person, side by side.
Meet your SEO Sherpas
Say hello to the team of USA SEO experts, you’ll get to work with daily. That’s over 200 years of combined experience you’ll gain access to from day one.
Tevfik Mert Azizoğlu
Tevfik Mert Azizoğlu
Tevfik Mert Azizoğlu
Tevfik Mert Azizoğlu
Tevfik Mert Azizoğlu
Or learn from their content on the blog:
What are SERPs? A Simple (But Complete) Guide
This is the complete guide to search engine results pages and SERP features. It contains everything you need to know
Robots.txt: The Ultimate Guide for SEO (2026 Edition)
Today you’re going to learn how to create one of the most critical files for a website’s SEO: (The robots.txt
Get your free SEO proposal
Join the 80+ businesses that got a proposal from us in April 2026
Actionable Audit
Technical, on-page and off-page SEO analysis
Custom Growth Plan
A unique strategy designed to hit your goals
What We Charge
Our fee in relation to your return on investment
Frequently Asked Questions
Here are just some of our most frequently asked questions. Got a question of your own? Just ask
What does an SEO agency do?
An SEO agency helps improve your website’s visibility across search platforms so you can reach more customers and grow your business. But today’s SEO goes far beyond Google rankings.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
What does an SEO agency do?
An SEO agency helps improve your website’s visibility across search platforms so you can reach more customers and grow your business. But today’s SEO goes far beyond Google rankings.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
What does an SEO agency do?
An SEO agency helps improve your website’s visibility across search platforms so you can reach more customers and grow your business. But today’s SEO goes far beyond Google rankings.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
What does an SEO agency do?
An SEO agency helps improve your website’s visibility across search platforms so you can reach more customers and grow your business. But today’s SEO goes far beyond Google rankings.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
A future-forward SEO agency like ours works across the following areas of impact:
Search Everywhere – Optimizing for platforms beyond Google, including YouTube, TikTok, and ChatGPT.
Technical SEO – Making your site fast, crawlable, and scalable so it performs at every level.
Content Marketing – Creating data-driven content that earns traffic, links, and trust through expert writing, design, and UX.
Link Building – Securing high-quality backlinks through organic outreach to boost your authority and rankings.
Digital PR – Gaining coverage in top publications that drive both brand awareness and SEO results.
Paid Search (PPC) – Running high-converting Google Ads campaigns to capture ready-to-buy customers.
Conversion Rate Optimization (CRO) – Improving how your site turns traffic into leads and sales using customized, ROI-focused strategies.
In short, a great SEO agency drives both visibility and growth — wherever your customers are searching.
Be the Brand That's
Everywhere
They're Looking
Learn how to conquer every search and rule every platform with this complete guide to Search Everywhere Optimization